As far as looking for a job using social media, I feel that LinkedIn would be the best place to start. This is due to the fact that so many companies today already use LinkedIn as part of their employment process. For example, Carat USA, a firm specializing in media planning and buying, sends individuals looking for employment to their company LinkedIn page to see a list of all the jobs that are currently available with them.
I found the following job post, using the instructions given on Carat’s careers page, clicking through to their LinkedIn profile:
Assistant Media Planner
The Assistant Media Planner assists in the planning, implementing and maintaining of media campaigns across multiple channels. As an entry level position, the Assistant Media Planner position represents the start of a media career and is highly supervised by a Media Planner.
This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced Media thinking is not expected, the successful Assistant Media Planner is resourceful and demonstrates the initiative to participate in advanced projects. The Assistant Media Planner position is training-intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Assistant Media Planner is expected to be an active participant, increasing participation over time in the position. The Assistant Media Planner is also encouraged to contribute ideas and insights that will benefit our clients.
Responsibilities include, but are not limited to:
Media Planning and Execution:
· Utilize syndicated planning tools to run reports and aid in the development of insights
· Run and maintain competitive spending reports, and execute baseline assessments of data
· Gather information to be used in developing media plans, such as demographic profiles, media usage habits, and media costs
· Assist with the preparation, development, execution, and monitoring of media plans for selected clients
· Assist with the maintenance of flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing
· Create and maintain records of plans, insertion orders, schedules, contracts, etc.
· Reconcile billing discrepancies and process all invoices for payment
· Assist in the evaluation of media opportunities
· Field incoming phone calls from salesrepresentatives
· Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
· Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks
Client & Internal Relationships:
· Support senior Planners in preparing and delivering work to clients and colleagues
· Work with Billing department to confirm receipt of invoices and that invoices are correctly reconciled
· Manages internal/client status reports
· Attends all status meetings when appropriate
· Manage relationships with external client vendors
· May be responsible for informing buying staff/clients of new opportunities or issues
· May participate and contribute in face-to-face client meetings
· Engages with all work-related contacts in a professional & respectful manner
· Possesses mature and professional business acumen in personal and written communications
Strategic Thinking & Leadership:
– Keeps current with market research (industry periodicals, email newsletters, websites)
· Demonstrates active listening skills and ability to apply learnings over time
· Recognize potential issues and problems, know when to escalate and propose solutions, where possible
· Takes clear ownership of assigned tasks
· Expresses oneself clearly and concisely in oral communications
· Writes in a clear, compelling and concise manner
· Organizes ideas and information logically and sequentially
Desired Skills & Experience
· Bachelor’s Degree
· 0-2 years industry experience
· Strong math and analytical skills
· Strong interest in and familiarity with media planning
· Desire to learn about media planning
· Advanced computer skills (MS Word, Excel, PowerPoint)
· Ability to learn server-based software and tools
Looking through this job description I would begin to form a plan of attack, in order to make sure that I sent in an application that stood out. First of all I would research the company so that in my cover letter and resume I showed knowledge of the company. Then I would start with editing my resume and I would make sure that the examples I use in my resume match skills listed in the job description. This is an important step to me due to the fact that it shows them that my skills match those that they are looking for in the job. Then for my cover letter I would summarize my skills, my knowledge of the company, and leadership qualities. I would also make sure to emphasize my contact information so that they can easily get in touch with me. The main thing I would do is to make sure in everything I send them there is knowledge not only about the company, but knowledge about the position I am applying for. If asked for I may even send in examples of my work.
Now with regards to what appears when I Google search my name, I am kind of at a disadvantage. Unfortunately I do not appear on the first page of the search results. That is because there are two famous celebrities with my name. The first is an Australian singer who was married to Russell Crowe and the other is an American actress. So a lot of the Google search results are tailored to information about them. However, in general I try to make sure anything I do online is professional so that nothing causes an embarrassment when trying to look for a job.